Search engine optimization is a method for placing your site on a high-ranking position in search engines such as Google, Yahoo or Bing. When people search for your products or services, your site must be first on the list. SEO (Search Engine Optimization) helps search engines to recognize the connection between your site with specific keywords that people search on the Internet. Search engine optimization is a process that includes keyword research, content development, building relationships and making sure that your site visible in search engines.